SEO or Search Engine Optimization is important for websites to get enough traffic. There are many legal methods that are utilized to achieve the same. Legal methods are fruitful but time taking when it comes to getting the desired results. Some people resort to unfair means for getting increased traffic; these methods give fast results, however, in the long run they can be disastrous and can result in banning of the website from search results. Besides, they are unethical and amount to cheating people who use honest techniques to get internet traffic.
The Black Hat SEO refers to non-legal techniques of position a website in search engines, in order to gain a better position in search results. It is characterized by the following:
1. Breaking the rules established by search engines.
2. Affect the user experience negatively due to the implementation of some of these techniques.
3. Presentation of automatic alternate content algorithms to generate content.
These techniques are effective temporarily, however in the long run, they negatively affect the image of a company. Also, there is a risk of being penalized by search engines and even the URL may be deleted permanently. Thus, it is necessary to understand these techniques so that you can avoid them and if you feel that any of your competitors are using such methods, you can report them to the search engines. Here are the different methods of Black Hat SEO:
The hidden text is an illegal TRICK of website optimization that involves the insertion of many keywords in the web pages, which are hidden using different practices.
The hidden content can be created by putting the text in the same color as that of the background of the page so that people cannot see it but search engines do and consider it to be a part of the page’s content.
Keywords Spamming is the method of inserting as many keywords as possible into the content of a page, resulting in excessive use of keywords, often creating meaningless phrases and paragraphs. However, when the keyword density exceeds 15 %, search engines will eventually identify it and ban the page.
Cloaking is a dangerous technique of SEO that involves showing different content to search bots than the actual content of the page which people can see. It creates a highly optimized web page full of keywords for spiders or search bots to index with the top search engines but when people open these websites they see completely different web pages.
In the end, remember that Black Hat SEO techniques may be beneficial temporarily however they will harm the website’s reputation for good.